| Product model | Turnkey normalized social-data REST API | Proxy + web-scraping platform (proxies, Unlocker, Scraping Browser, datasets, scraper APIs) |
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| Normalized schema | One JSON shape for posts, users, comments across all platforms | Per-platform endpoints (~68) with platform-specific shapes you map yourself |
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| Social platforms | TikTok, Instagram, YouTube, Reddit, X/Twitter, Threads, LinkedIn (7) | ~10+ social platforms, plus general web scraping of nearly any site |
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| How you get data | Synchronous REST call returns the record | Sync requests, or async trigger to poll a snapshot_id then download |
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| Proxies / infra to manage | None — no proxies, actors, or zones | 400M+ residential IP network and proxy zones are core to the platform |
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| Pricing | Usage-based, pay per call | Free 5K records/mo, pay-as-you-go ~$1.5/1K records, Scale $499/mo, enterprise custom (plus separate proxy pricing) |
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| Setup / approval | API key, no approval or platform credentials | Free trial available; broader platform needs zone/proxy config to use fully |
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| Built for AI agents | Agent-ready, MCP-friendly, single call shape | Offers an MCP server; sync endpoints work, but snapshot flow suits batch over real-time |
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| Scope beyond social | Social platforms only | General web scraping, SERP, datasets marketplace across the open web |
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